STARTUPS
Why SaaS Still Works (And What Comes Next)
The business model, the numbers and the trends shaping the next phase of SaaS growth.
By The Gray Chapter
6 min read • Apr 26, 2025
Founders at work in a modern startup office. Photo by William Krause on Unsplash.
Headlines declaring the demise of software-as-a-service mistake a pricing evolution for an extinction event. The demand for automated mission-critical workflows has never been higher.
The emerging breed of software charges for concrete outcomes: loans underwritten, code commits verified, invoices reconciled. Customers willingly pay higher dollar volumes when value delivery is verifiable.
